For CPA firms
Launch a CAM audit service line at your CPA firm
A step-by-step playbook for CPA firms adding forensic CAM reconciliation audit to their practice using white-label software. From setup to first client delivery.
No audit background required. No analyst headcount. Self-serve setup with a free trial audit included.
What you need before you start
- At least a few existing clients with commercial leases (retail, office, medical, or industrial)
- A firm name and logo to configure the branded workspace
- Time to review findings before client delivery (typically 30 to 60 minutes per audit)
- Basic familiarity with commercial lease structures (CAM, reconciliation provisions, tenant share calculations) for client communication, though no audit background is required to run the tool
The launch playbook
Six phases from deciding on a delivery model to running a repeatable pipeline. Most firms deliver their first client audit within a week of setup.
1
Decide on delivery model
Day 1- White-label: your firm brands the portal and delivers reports under your name. Best for firms that want to own the full client experience.
- Referral: introduce clients to CAMAudit and earn a revenue share. Best for firms that want to add value without running the workflow.
- Most CPA firms launching a service line choose white-label to maintain full client relationship control.
2
Set up your branded workspace
Day 1 to 2- Sign up through the partner setup flow. Upload your logo and set your brand colors.
- Optionally configure a custom domain (your-firm.com/cam-audit or similar).
- Run the included free full branded audit to verify the output before any client engagement.
3
Price and package the offering
Day 2 to 3- Wholesale yearly rates range $34 to $42 per audit yearly with LAUNCH50 (list $67 to $83) depending on tier. Set your retail price above that floor.
- Decide whether to offer flat-fee per year audited, a multi-year lookback bundle, or bundled with an existing advisory service.
- Document your engagement scope: document intake, deliverables (findings report, dispute letter draft), timeline, and revisions policy.
4
Qualify your first client candidates
Week 1 to 2- Commercial tenants in your existing book are the fastest source. Retail, office, medical, and industrial tenants who pay CAM are candidates.
- Prioritize clients with leases issued 1 to 3 years ago: still inside the typical dispute window, and enough reconciliation history to audit.
- Ask: has the client ever reviewed their CAM reconciliation? If not, they are a strong candidate.
5
Deliver the first engagement
Week 2 to 3- Request the lease and year-end reconciliation statement from the client.
- Route documents through your branded portal. The engine extracts data and runs all 20 detection rules.
- Review findings in the partner queue. Publish the report when satisfied.
- Deliver the branded findings report and dispute letter draft to the client.
6
Build repeatable pipeline
Month 2 onward- Add CAM audit to your standard client intake and annual review conversations.
- Target reconciliation season (January through May) for proactive outreach to commercial tenants.
- Track completed audits, dispute outcomes, and client referrals to calibrate your annual volume.
Ready to start the launch?
Partner setup is self-serve. One free full branded audit credit is included. Go from setup to first delivery in under a week.